The mark consists of a label design having a top and bottom gold stripe depicting a mythical "fairy" forest scene in green and black of elves and fairies in various poses and consisting of the word mark FINVARA in stylized type with each letter in white framed in gold outline against a black background all within a gold rectangular border with notched corners. Above is the figure of mythical king "Finvara" in green with gold hair and goatee and a gold crown with two stag-like horns protruding from each side, a gold seal on his right shoulder, and holding a king chess piece. Below are the words "The King's Gambit Triple Distilled Irish Whiskey" above a seal comprising concentric circles including the words "Finvara A King Amongst Irish Whiskeys" in the outermost circle, "Inaugural Release" in the middle circle, and a design within the inner circle, and the wording below "The King's gambit is a sophisticated blend, expertly crafted from specially selected casks known for their individuality and character.". The words "In the land of mist and magic fair, Where chess is played with cunning and flair the King's gambit, a knight's bold move, Where Finvara, in battles has proved." appears along the right vertical margin. The words "The prize for the winner, power to hold, In this land of light, where stories are told. Raise a glass of whiskey, in victory or defeat. In the fairy world, where all is mystique." appears along the left vertical margin.