Loyalty rewards program cards; computer software for use in developing, implementing, managing and measuring a loyalty rewards program; promotional material, namely hats, t-shirts, golf shirts, sweatshirts, jackets, uniforms, name tags, key fobs, bags, mugs; administration of loyalty incentive rewards program in which points accumulated by customers are used in association with contests, discounts on goods and services, and redemption for goods and service; promotion of wares and services of others by means of loyalty rewards program; Providing promotion program development, operation and supervision of sales and promotional incentives; providing marketing research and data analytics services; advertising the wares and services of others through print, website, and direct marketing communications; administration of consumer loyalty programs; operation of customer incentive, award and loyalty programs

Computer application software for mobile devices and mobile phones, namely, software for consumers to access, monitor and manage their loyalty program profile, funds and rewards in associated stored value accounts; print and on-line publications concerning loyalty program activities, namely special interest publications, magazines, pamphlets, brochures, catalogues and newsletters; computer services, namely providing an on-line transaction based loyalty and incentive program via a global computer, wireless or cellular communications network