The mark consists of a white, gold and black shield surrounded by a black outline having scalloped edges. The interior of the shield is black with an ornate white pattern. Across the front of the shield are two gold spears with gold and white shading each of which is topped with several gold and white flags. At the top of the shield appears a small gold shield outlined in black bearing a coat of arms featuring a man wearing armor holding a sword riding a horse. The man, sword and horse appear in the colors white and gold and are outlined in the color black, the ground the horse is walking on is a series of black and gold strips. There is a gold and black decorative garland located above and on both sides of the small gold shield. Below the gold shield having the coat of arms appears a black banner outlined in gold, containing the stylized wording "CHIVAS REGAL" in white with gold shadowing. Below the black banner is the stylized roman numeral "XV" in black and white. Below the roman numeral "XV" is a black banner outlined in gold. Placed at the bottom center of the shield design is a gold generally heart-shaped shield design with an internal cross in Saltire. Below the shield design is a gold rectangular label that contains a light gold and dark gold ornate pattern. At the top of the label is a thin black line and at the bottom of the label are two small black lines and in the center of the label is a black shape with gold detail.