Software as a service (SAAS) services, namely, hosting software for use by others for enabling interactivity and communications between one or more exercise devices or controllers and one or more controllers or computing devices using a custom protocol to enable communications between such devices for use while engaging in exercise; Technology specification, namely, analyzing technology requirements and developing recommendations for the computer software and systems and other technology needed to meet those requirements, in the field of exercise devices and exercise device communications; Design and development of software communications protocols for exercise devices, exercise device handheld controllers and computing devices used in support of exercise for use by others in developing software and hardware for use with exercise devices