The mark consists of the phrase "Wings" in orange and "Galore" in red arranged in two rows. Each letter basically appears in upper cases. The orange and red color represents the color of the signature wing sauce of the business. In the top right part, the head of the chicken includes a yellow beak accompanied by the eyes and eyebrows shaded in black. The chicken with a white chef hat offers a thumb-up gesture illustrated on a circular backdrop in orange, red, and brown. In the bottom left part, 'American Kitchen' is presented in black when set for a white background and conversely in white when set for an alternative color background.