Providing online, non-downloadable software, namely, a data processing system that evaluates and processes only those analytics objects requested by a user;?Providing online, non-downloadable software to support online advertising and marketing services, namely, analysis, management, optimization and reporting of advertising and marketing campaign results; Providing online, non-downloadable software for optimization of marketing campaigns, namely, analysis of marketing and advertising data as it relates to business strategies, goals and market targets; Providing online, non-downloadable software that allows users to evaluate and process marketing big data by processing only those analytics objects requested by a user; Providing online, non-downloadable software that allows users to generate reports resulting from advertising and marketing data and analytics that evaluates and processes only those analytics objects requested by a user and then embeds them in various communication formats; Providing online, non-downloadable software that allows users to generate reports resulting from advertising and marketing data and analytics that evaluates and processes only those analytics objects requested by a user and then sends them directly to a software or human controller to effect any actions; Providing online, non-downloadable software for the creation and dissemination of analytics-supported messaging, reporting, presentations, email, personalized dashboards and other communications using advanced analytics, machine learning and small-language machine learning AI to derive values embedded in the text-based copy generated; Providing online, non-downloadable software for narrative reporting with a no-query analytics smart agent for use by any member of an organization for data-supported communications; Providing online, non-downloadable software that allows users to generate narrative analytics for building consensus and collaborative decision-making among team members; Providing online, non-downloadable software that allows users to gather market intelligence, analyze, test and score human expert contributions to various data models being analyzed and then communicating, displaying or storing the results of those human experts; Providing online, non-downloadable software that allows users to evaluate and process only those analytics objects requested by a user and then embeds results, including visualizations, in various presentation and communication formats or connects recommended actions directly to a software or human controller