The mark consists of a stylized image of a roaring bear's head and upper body protruding from a stylized image of a shield, with the words "BEAR SHIELD," in a stylized white font, superimposed over the bottom half of the shield, directly under the image of the bear, and protruding outwards on both sides from the shield. The portion of the shield under the words "BEAR SHIELD" is comprised of alternating reddish-brown, red, and black vertical bars, with a yellow five-sided star in the middle of that field of vertical bars. The outer edge of the shield image is red. The bear is reddish-brown with black shadowing, with white eyes and teeth and a red tongue. A yellow five-sided star is located between the words "BEAR" and "SHIELD." The above design elements are all surrounded by a yellow line, also in the shape of a shield other than to the extent they also encompass the outer edges of the words "BEAR SHIELD" where those words protrude beyond the border of the inner red shield design. All of the above-described design elements are superimposed on a gray and black carbon fiber-like background field.