The mark consists of the stylized wording "Lihopeki," wherein a curving line extends from the bottom of the first letter "i" and curves clockwise, wrapping around the letters "Lih," passing just behind the letter "h" at the end, and continuing in the same direction around the letters "OP." The curving line forms an arc shape underneath the letters "OP" and leads to a graphic image of a person holding an umbrella positioned just underneath the letter "P." Above the first letter "i," there is a graphical image of a dog biting a dog bone, with dashes representing the eyes and nose, and the dog bone's contour shape forming the upper mouth. Additionally, the letter "O" contains a graphic image of a dog paw print inside.