Administration of a discount program for enabling participants to obtain discounts on the cost of healthier foods through use of a membership card; Administering a discount group purchasing program for grocery shoppers by negotiating contracts with grocery stores and food producers enabling discounts for participant members; Administration of a program for enabling participants to obtain discounts on goods; Administering consumer membership benefit programs for enabling participants to receive store credits and discounts, to spend on healthy foods, food prescriptions, over-the-counter non-prescription self-medication items, and health-related products and services, all through the use of a membership card or a mobile application; Administering a consumer incentive program that provides rewards for approved healthy behaviors that are accessed through a membership card or mobile application to promote good health; Administration of a program for enabling participants to receive store credits and discounts, on products and services, to incentivize and reward healthier behaviors; Administration of a health insurance member benefit program that provides credits, discounts and rewards to incentivize and reward healthy member behavior, all through the use of a membership card or a mobile application