The mark consists of circular design with a man in the middle showing his upper body. The man is bearded, smiling, wearing a suit jacket, has one arm bent with the hand closed except for a single finger pointing upwards, and arm raised up with a large liquid filed glass held in his hand. The beverage appears to have a foam head. Behind the man is a circular background design comprising a circles that are larger towards the center and get smaller further out as well as further spread apart. Around the the outside is a ring containing lettering at the top and bottom with a laurel/leaf/grain pattern around the sides. The top text reads "AYE !!!" and has a small part of the 'E' and '!' covered by the man's hair. The bottom text reads "POUR".