The mark consists of a stylized arc shape in the left side of the image with arc being colored in shifting tones of orange and blue with the orange shade strongest at the bottom of the arc and the blue shade strongest at the top of the arc, partially obscured and overlapped by the arc and directly to the right thereof lies the caricature of a shopping bag in front profile in the left side of the image, with the lines comprising the bag colored in blue and orange with the top part of the bag being in solid blue and the bottom part in solid orange with the shading shifting towards a lighter tone of each color as the line moves toward the center of the caricature, placed inside the caricature of the bag lies a stylized open circle constituted by a single line beginning at the bottom part of the circle and extending counterclockwise until it reaches the bottom left of the circular shape and then extending into a stylized arrow shape towards the center of the circle, with the line shifting through various shades of orange and blue along its length. To the immediate right of the caricature of the shopping bag and across the center of the image lies the word AVAMA in a black stylized font in all uppercase letters.