The mark consists of four concentric circles. the outer-most circle is formed by a yellow line with a white space between the outer-most circle and the next concentric circle, contained within the outer-most circle. the next concentric circle colored red and bears the words 'the wild goose' at the top of the concentric circle and the word 'exchange' is at the bottom of the circle, both words are in orange font. the third concentric circle colored in white bearing the words 'you never where' at the top in the circle and the words 'the wild goose goes' are at the bottom in the circle, both of which are in red font. the inner-most concentric circle is colored red and contains a stylized image of front-facing goose wearing a white and red striped scarf. the said stylized scarf continues from the inner-most circle through all concentric circles beyond the outer-most concentric circle.