Entertainment in the nature of live performances by bartenders, mixologists, writers, authors, wine and spirits companies, bar and restaurant owners, brand ambassadors, and historians; Conducting of entertainment events in the nature of seminars, workshops, tastings, and bartending competitions featuring topics relating to alcoholic beverages, bartending and mixology; Organizing exhibitions for bartenders, mixologists, writers, authors, wine and spirits companies, bar and restaurant owners, brand ambassadors, and historians; Providing recognition and incentives by the way of awards to demonstrate excellence in the field of bartenders, mixologists, writers, authors, wine and spirits companies, bar and restaurant owners, brand ambassadors, and historians to demonstrate excellence in the field of bartending, mixology, writing about bartending and mixology, history of bartending and mixology and research in the field of bartending and mixology through the issuance of awards