The mark consists of the stylized wording "VISTAMAR EJE COSTA GRAN RESERVA," with a tilde beneath the first A in "VISTAMAR." The wording "VISTAMAR" is above the wording "EJE COSTA GRAN RESERVA," and the wording "VISTAMAR" and "EJE COSTA" is in black while the wording "GRAN RESERVA" is in gray. The wording is below an illustration of white snow on gray mountains in the center and right of the image and a white shoreline and blue water on the left side of the illustration. Above the water and mountains is a light blue sky. In the illustration's center-left, there is a black dotted-line rectangle standing on its end with a gray dot in the center.