The mark consists of a brown line forming an incomplete circle, surrounding a white background. In the same brown as the circle are the words, "Sleepy Fox", inside the circle and toward the top of the white background. The word, "Fox", is slightly below and to the right of "Sleepy". At the bottom of the circle is a sleeping orange fox, curled up with its tail sticking out to the left of and below its head, such that the end of its tail is the only part of the design not within the circle partially formed by the brown line, as described above. The fox's tail has a white tuft at the end, which is outlined in orange. The fox's face consists of a white bat-like shape, superimposed over the orange fox body, and inside of which is a solid black circle, indicating a nose, and black, downward arcs slightly above and on either side of the nose, indicating closed eyes. The fox's two ears stick up above its face, so that the left ear is to the left of and below the "S" of "Sleepy" and the right ear is below the "ep" of "Sleepy" and to the left of "Fox". The fox's body is substantially oval-shaped, with the bottom of its body continuing the curvature of the brown circle. The brown circle ends at the right of the fox's body on one side and at the fox's tail on the other side. The words "BY KONA CAVE" are included in brown, superimposed over the orange fox body, toward the bottom of the fox's body, mimicking the curvature of the bottom of the fox's body.