The mark consists of three lines of text in a stylized font, the top line "L.ë.S.H" with the ë being latin with Diaresis, the middle line of text is " "LOO-SH" ", and the bottom line containing "Lavish, Exuberant, Sphiticated, High-Class", under the text is a stylized rendering that has an eagles head on the far upper left, and wings with the left wing at the top of the rendering and the right wing bin a diagonal toward the bottom right of the rendering, behind the eagle is an eye with a pupil and iris with a swirl coming from the left and right containing a series of dots on the underside of the eye. No color is claimed the white is just the background.