The mark consists of an image in a rectangle at the upper left of the logo, said image comprising a triangular mountain with two subsidiary traingular mountains at the front and the back thereof; a lined comet at the top middle of the rectangle extending towards the middle left thereof; the words Fall Line to the direct right of said rectangular image, with the words OUTFITTERS CO. under said words; the words GEAR FOR THE GREAT OUTDOORS stretching the entirety of the bottom of the Mark.