Brand concept and brand development services for corporate clients; Brand evaluation services; Brand imagery consulting services; Charitable services, namely, promoting wellness practices and experiences for others; Business consulting services in business leadership development and business management; Business consulting services in the field of wellness practices and leadership; Business administration of programs intended to lower health care costs and increase business productivity through employee health, wellness, and nutritional changes; On-line retail store services featuring books and podcasts; Personnel management consulting; Promoting awareness of the benefits of making health, wellness and nutritional changes in daily living to enable businesses to increase productivity and lower health care costs; Providing organizational effectiveness consulting in the field of team building

Education services, namely, one-on-one mentoring in the fields of wellness practices and leadership; Education services, namely, providing mentoring, tutoring, classes, seminars and workshops in the field of wellness practices and leadership; Educational and entertainment services, namely, providing motivational speaking services in the field of wellness practices and leadership; Business education and training services, namely, developing customized in-company leadership and executive development programs, providing executive coaching services, and providing public and in-company keynote presentations to business leaders; Entertainment services, namely, providing podcasts in the field of wellness practices and leadership