The mark consists of the word "PUFFZELS" in stylized, dark brown letters, outlined in yellow and white, with light brown lines within the lettering, and surrounded by a yellow field. The letter "E" in PUFFZELS is in the shape of a stylized pretzel. Three additional stylized pretzels drawings in brown and yellow are arranged, with two of the pretzels above the word mark PUFFZELS and one below, each of which is near white slashes that indicate movement. Additional white arcs also indicate movement. The background yellow field is irregular to indicate a popping movement or explosion, with the whole design outlined in dark brown.