Advertising, business management of hotels, marketing research, publicity, business research, direct mail advertising, provision and compilation of hotel business information, hotel marketing research, provision of business services to hotel and resort guests, marketing services, promotional services, organisation, management and supervision of incentive, reward, membership or loyalty programmes and other promotional schemes; computer database information compilation, analysis, storage and retrieval services in the field of hotel and resort guests; promotional services in the nature of reward incentive, membership and loyalty programs; promotional information and advisory services provided to members of incentive loyalty schemes, reward and guest benefit programs