The mark consists of a circle in the center of the image consisting of pink line segments, with the upper left and lower right quadrants of the circle being comprised of stylized caricatures of stalks of wheat in top profile at the, and beneath the top arc of the circle lies a stylized caricature of a brown whisk in side profile. At the center middle of the image and across the pink circle lies the words PUFF & BUTTER in a black stylized font in all uppercase letters, directly beneath which lies the words BAKED GOODS in a smaller brown stylized font, taken together the literal elements form the combined phrase PUFF & BUTTER BAKED GOODS in two stylized fonts.