The mark consists of a black and white dog head where the center portion of the head is the shape of a bottle in white with an orange cap and the dog ears and sides of head in black with a black martini glass forming the dog's mouth all inside two concentric circles in orange, the inner circle being a plain line and the outer circle formed by a sunburst with the white text "VODKA FOR DOG PEOPLE inside the concentric circles across the top and "TITO'S" along the bottom and two white dashes alongside 'TITO'S" inside the concentric circles.