The mark consists of the mark consists of a rectangular design bordered in a gold border, with a field of blue on the left side, containing a diamond pattern (in black), within which are the words OLD WORLD METHODS, in gold, and ALC/VOL 35% in white. In the center of the rectangle is a field of red, with a crest atop the field, in gold and black, with a cocktail jigger and two stirring spoons, and a banner with the words KING COCKTAIL in black. At the center of the crest is a design, in blue and gold, having interlocking letter Ds in gold bordered by blue. On the right of the mark is a field of blue with a diamond pattern, in black, with the words NEW WORLD BOTANICALS and LIQUEUR 700 ml in gold. Spanning all three fields is the name DEGROFF, in white and bordered in black, and BITTER APERITIVO, in white.