The mark consists of the word FRANCO in stylized letters. The letters F, R, A, N and C appear in red stylized letters with yellow outer border. The letter O appears as a yellow circle. Inside the yellow circle appears the wording AUNTÉNTICO SABOR DE CALLE in red stylized letters at the upper part of it with a small red circle at each side and the wording POR LAHERA & ARBORE appears in red stylized letters at the lower part. In the center of the circle appears a burger design with black outer border, tan bread like design with ivory details, green lettuce like design, red tomato slice like design, yellow cheese slice like design and brown burger like design.