The mark consists of the stylized wording HARDER, wherein the A is depicted as a yellow triangle having the wording, in yellow, WARNING written at lower-left within the triangle. Streaks depicting a blast emanate from the lower-left corner of the triangle, depicted in gray within the triangle and in yellow outside the right wall of the triangle. Except for the A, the wording HARDER is in white, outlined in black. A yellow lightning bolt is centered over the wording HARDER, also outlined in black. A depiction of a lemon is disposed over the R in HARDER, with the wording MIKE'S in white disposed therein. The lemon has a perimeter portion in yellow, and a central portion behind the wording MIKE'S in black. The lemon also is outlined in black, and there are lightning bolts in yellow and black at the upper-right of the lemon, as well as smudged stippling around the lemon.