Providing incentive award programs for customers through issuance and processing of loyalty points for casino play; customer loyalty services and customer club services, for commercial, promotional and advertising purposes; Customer loyalty services, namely, administration of customer loyalty programs featuring loyalty coupons and loyalty points that provide benefits, discounts and complimentary awards on goods and services from participating businesses through use of a membership card; credit card registration; promoting the sale of credit card accounts through the administration of incentive award programs; incentive award programs directed to casino players to promote the sale of products and services of others; arranging and conducting business conferences; concession stands featuring packaged food and souvenirs; electronic billboard advertising; issuing gift certificates which may then be redeemed for goods or services; providing facilities for business meetings; rental of advertising space; Retail gift shops; Retail store services featuring clothing, beverageware, key chains, magnets, postcards, stationery, jewelry, tote bags, knapsacks, statues, plates, kitchenware, namely, utensils and household containers, ceramics, frames, vases, jewelry boxes; retail bakery shops; retail florist shops