The mark consists of The mark consists of a substantially rectangular brown block with the word 'Houdek' centered therein, where the 'H' is capitalized and the remaining letters are all lower case, and where all letters are colored a solid white; above the word 'Houdek' are three non-contiguous, substantially rectangular blocks having substantially smaller areas than the brown block, where the three substantially smaller-area blocks are centered above and slightly overlap the top of said brown block, where, going from left to right, said three smaller-area blocks slightly increase in area, serially, and where the first and smallest smaller-area block on the left is solidly colored blue, the second slightly larger smaller-area block in the center is solidly colored gold, and the third and largest smaller-area block on the right is solidly colored green.