Providing incentive award programs for customers; conducting incentive award programs to promote the sale of ophthalmology and optometry products; providing incentive award programs through issuance and processing of loyalty points to earn benefits of networking with other members, access to technology training modules, expert-led webinars, guided lens consultation, access to new product trials, all in the field of ophthalmology and optometry; the bringing together, for the benefit of others, of a variety of ophthalmology and optometry products; the bringing together, for the benefit of others, of ophthalmologists and optometrists for networking