computer software for steganography applications, namely software to embed and detect digital watermarks in images, print, physical products and packages; computer software for steganography application software for use in a smart phone, laptop or other hardware device; computer software for use with creating a unique digital identity for physical items; computer software development tools; computer software for use as application programming interfaces (APIs) for use with creating a unique digital identity for physical items; computer software to enable uploading, downloading, accessing, posting, displaying, tagging, linking, sharing and transmitting electronic media or information via computer and communication networks; computer software for tracking physical items; computer software for detecting and processing identifiers carried by physical items; computer software for authenticating and verifying physical items; computer software for counterfeit deterrence of physical items; computer software for aggregating information associated with digital identities for physical items; computer software for enterprise resource planning; computer software for data management; computer software to maintain and operate cloud-based repositories for physical item information and physical item lifecycle information; computer software for associating programmable rules for user engagement and network interactions with digital identities for physical items; computer software and communication networks for providing information associated with digital identities of physical items; and computer software for enabling detection and sorting of physical items

technical consultancy in respect of digital watermarking; services for embedding digital watermarks; providing machine-readable codes for object sortation; providing machine-readable codes for recycling; services for providing product container recycling information; providing a machine-readable pattern on labels using software; providing online non-downloadable software for reading a machine-readable pattern on product labels and retrieving information related to that product; providing online non-downloadable software for creating labels with a machine-readable pattern; providing technical parameters and guidelines for using digital watermarking; providing temporary use of an online non-downloadable computer application for embedding watermarks in image content; providing a website featuring on-line non-downloadable software that enables users to apply a machine-readable pattern in image content; services in the field of designing machine-readable codes for recycling; providing technical information in the field of steganography; services for providing digital identification of products; determining information provided in a digital watermark, QR code, scannable barcode, radio frequency identification or near field communication tag; connecting information provided in a digital watermark, QR code, scannable barcode, radio frequency identification or near field communication tag with non-downloadable software that acts on such information in a predetermined manner; providing consumer product information regarding products for use with the creation of a unique digital identity for physical items; computer services, namely, creating cloud-based data repositories to host product information and lifecycle data associated with digital identities, where the digital identities correspond to physical products; design and implementation of software and technology solutions for the purpose of product, object, and document authentication and tracking; anti-counterfeiting, anti-tampering, and anti-product diversion services; services to ensure the integrity of genuine products and documents; providing authentication software to validate products associated with digital identities over communication networks; providing digital identities for physical objects and information associated therewith; platform as a service (PaaS) featuring computer software platforms for use in connection with consumer and commercial products and services, namely, for digitally identifying products; software-as-a-service for issuing and managing digital identities for physical products; services for creating digital identities for product items; services for providing digital representations of physical products; services for providing a uniform resource locator for an end user application engagement (or scan); services for managing multiple identifiers to support the use of a physical tagging system, namely digital watermarks, QR codes, scannable barcodes, near field communications, and radio frequency identification; providing programmable rules logic to support applications with product data through application programming interfaces (APIs) and programming tools; and providing information associated with product items through dashboard interfaces and application programming interfaces (APIs)