The mark consists of the wording "JAKE'S UNLIMITED", with "UNLIMITED" in white beneath "JAKE'S" where the "J" is black outlined in yellow, the "A" is black outlined in green with small green circles around the inside of the "A", the "K" is alternating black and purple lines, the "E" is black outlined in red with a line beneath the "R" which is black outlined in red, the "S" is black outlined in green and the apostrophe is black outlined in blue. The wording is on a black circular background with a red concentric circular line just inside the outer rim of the circle. Three stars appear in the bottom half of the circle, one is black outlined in blue, one in black outlined in yellow and one in black outlined in purple.