The mark consists of the word HOOK EM UP in all 3D capital letters underneath each other and the letters made to look like wood mounted on a piece of wood; the word FRENZY in all 3D capital letters under the word UP and the letters made to look like wood mounted on a separate piece of wood with screws at each end; a fishing pole in the right bottom corner with a bobber on it and the fishing line going across the entire design with a bobber near the top left corner.