Platform as a service (PAAS) featuring computer software platform for tracking and improving Web3 customer and community engagement strategies, automating customer acquisition and engagement with web3 goods and services, and providing marketing analytics; Software as a service (SAAS) services featuring an online dashboard for identifying customers, segmenting customers into categories, building customer profiles based on web3 digital assets, activity and preferences, engaging customers, managing customer engagements and touchpoints across marketing and social media handles, measuring return on investment, identifying growth opportunities, evaluating marketing partnerships, and reviewing comparative performance analytics for competitors; Platform as a service (PAAS) featuring computer software platforms for customer relationship management (CRM), marketing automation (MAP) and a customer data platform (CDP)