(Based on Use in Commerce) Educational services, namely, conducting programs in the field of bourbon and the bourbon industry; Educational services, namely, conducting panel discussions and interviews in the field of bourbon and the bourbon industry; Conducting educational exhibitions in the nature of panel discussions and interviews pertaining to the alcoholic beverages industries; Conducting of educational conferences in the field of bourbons and the bourbon industry; Providing an in-person panel discussion forum in the field of bourbon and the bourbon industry(Based on Intent to Use) Educational and entertainment services, namely, a continuing program about bourbons and the bourbon industry accessible by means of web-based applications and computer networks; Entertainment services, namely, an ongoing series featuring panel discussions and interviews provided through web-based applications and computer networks; Entertainment services, namely, continuing video programs featuring panel discussions and interviews accessible by means of web-based applications and computer networks; Entertainment services, namely, providing podcasts in the field of alcoholic beverages; Entertainment services, namely, providing video podcasts in the field of bourbon and the bourbon industry; Entertainment services, namely, providing webcasts in the field of alcoholic beverages; Education services, namely, providing live and on-line panel discussions and interviews in the field of alcoholic beverages