The mark consists of a stylized version of the wording "DogGone Fishin', with the words "DogGone" in a first row and the word "Fishin'" in a second row centered below the first row. The wording "DogGone" is in orange block letter font with the letter 'D' of "Dog" capitalized, and the letter 'G' of "Gone" capitalized. A pink dog ear design appears off of the top of the capital letter 'D'. The two letter 'o's have red paw shaped designs over top of them. The word "Fishin'" is in green block letter font with the letter 'F' capitalized. The top of the capitalized letter 'F' extends out like a fishing rod design and has a black line design with a red circular bate design hanging therefrom. The apostrophe at the end of the wording "Fishin'" is shaped like a wagging dog tail.