The mark consists of "+" symbol at the beginning, rendered in bolded italicized Boulder font; followed by text "Conductive Therapy" with the "C" and "T" capitalized and all letters rendered in Futura Md BT font, in white or negative space, with a wide dark Stroke encircling the letters to create an outline effect; followed by text "Shop!" written in a smaller font at a diagonal angle with the "S capitalized and all letters rendered in SteveHandwriting font in solid dark bold letters.