Association services, namely, promoting awareness of wellness travel and tourism by identifying and promoting business policies and practices that benefit the public, communities, the economy, the environment, and the commercial health of businesses to the public, businesses, non-governmental organizations, the public sector and public interest organizations.; Promoting public awareness of wellness travel and tourism; Providing independent ratings and reviews of other businesses for commercial purposes; Advertising, marketing, and promoting the goods and services of others via a variety of methods

Developing quality control standards for businesses' wellness practices, goods and services; Development of voluntary standards for businesses' wellness practices, goods and services; Testing, analysis and evaluation of service providers to determine conformity with established accreditation standards; Testing, analysis and evaluation of the goods and services of others to determine conformity with certification standards; Testing, analysis, and evaluation of businesses' wellness practices, goods and services to determine conformity with certification standards