The mark consists of the stylized dark blue words BOURBON FINISHED, BOURBON FED, and BOURBON BEEF, written in a circle and with small dark blue dots separating the phrases, and positioned inside two dark brown concentric circles. Inside the circle of words are two concentric dark brown circles, and the stylized dark blue words BOURBON STEAKS and BOURBON BURGERS, separated by small dark blue dots, and with a bourbon barrel in the center of all of the circles, with the words BOURBON CATTLE CO, on the barrel. White in the mark represents background, outlining, shading, and/or transparent areas, and is not claimed as a feature of the mark.