The mark consists of the wording "zinici" in stylized font, two kids head replaces the comma above the letter i of the fornt one and the last one, whihc means deeply loved by kids? the face of the two kids is brown that means the yellow race, the hairs of the two kids are grey that means the children under 12 years old, the white spot on the heads that means clever and witty, the three i letters in "zinici "are sky blue, green and purple, sky blue means the sky, green meas the ground, purple means the flowers, all these implying a colorful world in children's eyes.