The mark consists of a male, with wooly hair and long beard, shirtless, wearing a crown, and smoking a cigar in his left hand. There is smoke emanating upward from the cigar. In his right hand, he is yielding a trident, oriented upward. The word XPIERIENCE "pronounced experience" is a literal element listed below on a scroll, and is a pun combining "Pier" with "Experience". The image of a Poseidon-like figure smoking a cigar is unique and symbolizes the combination of the nautical yachting culture with the cigar industry.