The mark consists of twenty-four squares defining a perimeter of a white square, with the words IMPACT INCENTIVES placed near the white square's right-side edge. The word IMPACT is colored in dark blue. The word INCENTIVES is colored in caramel. Each side of the white square includes seven squares, with two of each of the seven squares defining a corner of each side. The top side's squares are each colored, from its left-hand corner square to its right-hand corner square, in the following color sequence: brown, dark green, light blue, red, light green, caramel, and dark blue. The right side's squares are each sequentially colored, from its top-corner square to its bottom-corner square, in the following order: dark blue, caramel, light green, red, light blue, dark green, and brown. The bottom side's squares are each sequentially colored, from its right-hand corner square to its left-hand corner square: brown, dark green, light blue, red, light green, caramel, and dark blue. Finally, the left side's squares are each sequentially colored, from its bottom-corner square to its top-corner square: dark blue, dark green, light blue, red, light green, caramel, and brown.