The mark consists of Three Ovals placed inside one another from first large, second medium with thin line and third small with thick line. Ovals filled in with royal blue, a cloud on the right and a cloud on the left partially inside the oval. A second oval with a thin line inside the original oval, both clouds are slightly breaking the ovals on each side. The third smaller oval, inside the thin oval is thicker than all ovals. The words White Cloud in the center with large standard font and NATURAL SPRING WATER in all caps is directly under White Cloud from left to right, extended breaking the third oval with letter W and ending on the right side with letter d breaking the third circle also. The cloud on the left is the length of the letters W h i t and crosses all three ovals. The cloud on the right is smaller and breaks the second, thin lined oval and the first oval only. Green trees on the left. with yellow statement box, PH 8.3 inside. On the right side are the words From an Artesian, Alkaline Spring over the underneath nutritional facts chart. Water flowing in the colors blue, white, light blue and turquoise at the bottom with the words in purple WHERE THE NORTH BEGINS AND PURE WATER FLOWS!, as a wave through the water. The words Bottled At The Source and White Cloud Michigan Manistee National Forest Land Area protected by law.