The mark consists of five arrow shapes forming a ring around a grey circle on which there is a stylized v shape in dark blue with a smaller stylized diamond shape above the v shape with the top and bottom of the smaller diamond shape in orange and the sides of the smaller diamond shape in dark blue, together forming a larger diamond shape, above the phrase CREATE A PRODUCT-FRIENDLY CULTURE on three lines in dark blue. Each arrow shape is a different color and includes a word or phrase in white text. Clockwise from the top left the word or phrase on each arrow shape and the color of the shape are: Manage on orange shape; Align on aqua blue shape; Define the Problem on periwinkle shape; Co-Design & Develop on blue shape; Launch Boldly on dark blue shape. In between each arrow shape is a line forming a right angle that points to the next arrow shape and is the same color as the next arrow shape.