Providing information relating to product placement to enable a determination as to the cost and effective media value of a product placement, in order to choose the budget, channel mix and placement opportunities for planning purposes, such services provided via an online portal; advertising, marketing and publicity services, namely, promoting the goods, services and brand identity of others through placement opportunities in television, film, radio, print, audio, video, digital and on-line media; advertising and promotional services for name brand products or services, namely, providing placement and promotional opportunities for product placement and product integration of name brand products in movies, films, television, cable, new media, print, and other mass media productions and publications; promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with celebrities and entertainment events; providing comprehensive metrics and metrics reports in the field of advertising and product placement to others to enable them to track performance and effectiveness of advertising and product placement based on data from third-party data providers for business purposes; advertising and promotion services and related consulting in the nature of providing analysis of reports in the field of advertising and product placement performance and effectiveness; arranging personal appearances by persons working in the field of film, music, television, entertainment or sport for commercial or promotional purposes; music selection services for use in advertising; advertising and marketing services, namely promoting the goods and services of others in the fields of researching, searching, identifying, curating, selecting, managing, sharing, publishing optimizing, utilizing and recommending audio and video content