downloadable computer software for use in mobile phones and mobile computing and communication devices, namely, software for proactively delivering content that recommends solutions, tips, tricks, and how-to information to help users understand the uses and features of certain goods, for accessing help desk services, for providing diagnostic and repair services, and for facilitating provision of in-person technical support and repair services of certain goods, all of the aforementioned in connection with desktop and laptop computers, tablets, smartphones, household appliances, media players, video game consoles, and network-connected devices, appliances, vehicles, lighting apparatus, hvac systems, home automation systems, and home security systems which utilize the internet of things

advisory services relating to business start-ups; business start-up training; assistance and advice in running a new business; providing business management information in the field of employment, recruitment, training, marketing, solicitation, sale and provisions of services, and business start-up training; consultancy and advisory services relating to personnel recruitment; education and training services in the field of new business start-ups, human capital development, employee management, and staff training; providing of training in the field of new business start-ups, human capital development, employee management, and staff training; providing of continuous training courses in the field of new business start-ups, human capital development, employee management, and staff training; providing of further training courses in the field of new business start-ups, human capital development, employee management, staff training; business advisory services relating to the establishment of franchises and business advisory services relating to the operation of franchises, all in the field of smartphones, cellular telephones, handheld digital electronic devices, game consoles, handheld computers, tablet computers, laptop computers, desktop computers, household and business devices and appliances, and goods which utilize the internet of things, and parts and accessories for the aforementioned; administering the reimbursement of consumers for out-of-pocket costs and expenses caused by delays associated with the repair of household appliances and riding lawn mowers; eyewear repair and replacement services, namely, arranging for repair and replacement service of eyewear provided by others pursuant to warranty or repair and replacement service contracts

extended warranty services, namely, service contracts covering repair or replacement, in the event of failure or damage, of smartphones, tablets, desktop and laptop computers, household and consumer devices and appliances, media players, video game consoles, and network-connected devices, appliances, vehicles, lighting apparatus, hvac systems, home automation systems, and home security systems which utilize the internet of things; underwriting, issuance, and administration of insurance and providing warranties on goods manufactured by others, namely, eyewear

technical and customer support services, namely, help desk services and troubleshooting of software and hardware problems for media players and video game consoles; technical and customer support services, namely, help desk services and troubleshooting of software and hardware problems for network-connected devices, appliances, vehicles, lighting control apparatus, hvac control systems, home automation systems, and home security systems which utilize the internet of things; technical and customer support services, namely, help desk services and troubleshooting of software and hardware problems for household and consumer devices and appliances; technology support services, namely, help desk services for delivering advice and recommendations on the differences between certain smartphones, certain mobile computing and communication devices, and certain network-connected devices, appliances, vehicles, lighting apparatus, hvac systems, and home security systems which utilize the internet of things; consulting services in the field of implementation and use of computer software and hardware for network-connected devices, appliances, vehicles, home automation systems, lighting control apparatus, hvac control systems, and home security systems which utilize the internet of things; technology support services, namely, providing technological information about how to use and make more effective use of media players, video game consoles, household and consumer devices and appliances, IT hardware and software, consumer and business electronics, and network-connected vehicles, lighting apparatus, hvac systems, home security systems, and home automation systems which utilize the internet of things; installation, updating, and maintenance of computer software for mobile phones, computers, mobile computing and communication devices, IT hardware, media players, video game consoles, consumer and business electronics in the internet of things, and network-connected devices, appliances, vehicles, lighting apparatus, hvac systems, and home security and home automation systems which utilize the internet of things; software as a service (SAAS) services, namely, hosting software for use by others for processing repairs, insurance claims, and extended warranty claims for mobile phones, computers, mobile computing and communication devices, and network-connected devices and appliances