The mark consists of a stylized design comprised of a dark brown potato with lighr brown patches with white and black eyes, white teeth in a black mouth with a pink tongue, and wearing white gloves and a yellow sombrero with a red ribbon and orange and green accents; all next to a yellow sun wearing black sunglasses with an open mouth with white teeth and a pink tongue; all behind the words, La Papa, above the word, Feliz, in a large red stylistic font outlined in black.