Organizing and conducting a program to enhance the use of student athletes' names, images, and likenesses (NILs); organizing and conducting collaborative partnerships with student athletes for brand building, training, development, education, communications, promotion, and community relations services; entertainment services, namely, organizing and conducting an array of sports entertainment events rendered live and recorded for the purpose of distribution; organizing and arranging of exhibitions and events for sports and entertainment purposes; entertainment services, namely, provision of information and news about sports, entertainment and general interest rendered live and through broadcast media including television and via the internet or commercial online service; providing information in the fields of sports, entertainment and general interest via an online community portal; providing a website in the field of sports, entertainment and general interest