Downloadable software in the nature of a mobile application for distribution of coupons, and discount offers for use by students to receive discounts on dining, hotel accommodations, consumer merchandise, travel, movies, sports, theater and other leisure activities; Downloadable software in the nature of a mobile application for management and retrieval of merchant lists and merchant information including discount offers and electronic consumer coupons for use by students; Downloadable software in the nature of a mobile application for analyzing coupon redemption, planning coupon offers, forecasting coupon redemption, and monitoring coupon related payments between retailers and manufacturers; Downloadable software in the nature of a mobile application for the creation, sending, tracking and management of advertising and promotional campaigns for others; Downloadable software in the nature of a mobile application for creating and disseminating targeted advertising; Downloadable software in the nature of a mobile application for enabling users to manage and analyze online marketing activities; Downloadable software in the nature of a mobile application for disseminating customer service messages, coupons, rebates, discounts, or special offerings on retail goods or services to customers via SMS, email, and other electronic means; Downloadable software in the nature of a mobile application for enabling the sending of alerts and providing of information regarding the goods and services of affiliated merchants and advertisers; Downloadable software in the nature of a mobile application for reviewing and reporting manufacturer payment, for invoice reconciliation and adjustment information as relating to paper and paperless coupons, for analysis of costs and loss relating to coupon offers, for tracking redemption activity and oversight of stores as relating to coupons, and for creating reports generated in connection therewith; Downloadable software in the nature of a mobile application for managing usage of prepaid virtual cards and the sale of prepaid virtual cards