Downloadable software for providing programmatic advertising supply chains between consumers, publishers, advertisers, and intermediaries thereof; Downloadable software for monitoring, tracking, analyzing, and reporting behavior of consumers; Downloadable software for collection, analysis, and reporting of data regarding the behavior of consumers that purchase goods or services from multiple media channels for the purpose of developing marketing campaigns for cross media targeting to its audiences and consumer base; Advertising and marketing; Promoting the goods and services of others; Advertising services, namely, the placement of ads of others across multiple advertising channels including cable television, connected television (CTV), television delivered over Internet Protocol (IPTV), streaming video services delivered via the Internet (over-the-top programming or "OTT"), websites, mobile phones, audio streams delivered over the Internet or through mobile phone applications, email, and digital-out-of-home devices and networks; Software as a service (SAAS) featuring software for providing programmatic advertising supply chains between consumers, publishers, advertisers, and intermediaries thereof; Software as a service (SAAS) featuring software for monitoring, tracking, analyzing, and reporting behavior of consumers; Software as a Service (SAAS) featuring software for collection, analysis, and reporting of data regarding the behavior of consumers that purchase goods or services from multiple media channels for the purpose of developing marketing campaigns for cross media targeting to its audiences and consumer base