The mark consists of a square shape with a rounded top left corner, squared top right corner, rounded bottom right corner, and square bottom left corner with the inside of the square shape containing the stylized letters PI. The stylized letters PI are slanting to the left within the square shape. To the right of the square shape are the words Peterson Insurance with the word Peterson located above the word Insurance. Beneath the square shape and the words Peterson Insurance is a straight horizontal line that is the width of the square shape and the words Peterson Insurance. Below the horizontal line are the words, from left to right, Auto, Business, Life and Home. There is a small diamond bullet point located between the words Auto and Business, Business and Life, and Life and Home for a total of three diamond bullet points.