Advertising and marketing consultancy; data management services for the understanding and predicting of consumers, businesses, and market trends and actions; providing marketing analytics for others; collection and systemization of consumer research information into computer databases; business data analysis; compiling and analyzing statistics, data and other sources of information for business purposes; business consulting and information services; business consulting services, namely, aggregating and providing consumer research data and information to assist others with the evaluation of customer satisfaction for particular products and devices, offers, programs, incentives, promotions, and rate structures; market research by means of a computer database, individual testing stations, focus groups, interviews, and surveys; compiling and analyzing statistics for determining audience and consumer ratings of products and content, namely, television programs, movies, music, interactive television, retail products, household appliances, and electronics; compiling and analyzing statistics for determining ratings for advertising and marketing products, namely, commercials, promotions, movie trailers, radio advertisements, online advertisements, social media advertisements, print advertisements, and billboard advertisements; Data compiling and analyzing in the field of entertainment; business services, namely, quantifying, tracking, and assessing internet traffic, television ratings, and engagements on internet; business monitoring services, namely, tracking web sites of others to provide details about user click traffic or visits to the web site; business monitoring and consulting services, namely, tracking web sites and applications of others to provide strategy, insight, marketing, sales, operation, particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; retail gift shops